Building a Brand on Social Media
$120.00
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
Member Price: $76.00
Available!
Return to StoreLearning Objectives
- Define terms related to social media branding
- Create a strategy for your social media brand
- Describe various social media platforms and identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy
Course Outline
- Course Overview
- Defining the Terms
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Creating Brand-Focused Messages
- Building Customer Trust
- Developing a Communication Strategy
- Reviewing and Revising
- Personal Action Plan
- Recommended Reading List
- Post-Course Assessment
Related Products
-
Business Etiquette – Gaining That Extra Edge
$125.00If you’ve ever had an awkward moment where: You aren’t sure which fork to use, You don’t know which side plate is yours, You’ve ever had to make small talk with a Very Important Person and been lost for words… Then you know just how agonizing such moments can be. Even worse (and what can be even more damaging to your career) are the social gaffes you aren’t even aware you make. This course will help you handle most of those socially difficult moments. You’ll have an extra edge in areas you may not have given a lot of thought to before. -
Body Language: Reading Body Language as a Sales Tool
$125.00Body language can make or break our efforts to establish long, trusting relationships. Our body language can help to reinforce and add credibility to what we say, or it can contradict our words. Understanding what signals you are sending, as well as being able to read the signals that your clients send, is an essential skill in sales and throughout our lives. What is your body language saying about you? Find out in this course! Member Price: $100.00 -
Bullying in the Workplace
$99.00Bullying is called the silent epidemic. Although half of workers have experienced or witnessed bullying, policies and laws dealing with it are far less prevalent. This is, in part, because bullying can be hard to identify and address. People wonder, what does bullying look like? How can we discourage it in our workplace? What can I do to protect my staff and co-workers? All of these questions (and more!) will be answered in this course. -
Food Spoilage and Food Safety
$125.00This course describes the components of food safety, how food spoilage occurs, and how to prevent it. The course is designed to help new food workers understand their role and responsibilities in prevention and management of food spoilage and food safety. This knowledge is key to a successful career in the food industry. Knowing what causes food spoilage, when food is bad, how to prevent economic loss due to food spoilage and learning about employee’s role in keeping food safe is the most important skill to have when working with food. *Become a member to receive 20% off
