Innovations Roadmap: Development – Go-to-Market Plan

Developing a strong Go-to-Market plan requires thoughtful analysis and teamwork. It will involve input from leaders across the company. Depending on the complexity and size of the potential product or service offering, the process of developing a Go-to-Market plan can take anywhere from a few days to a few weeks.

The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the ten modules included in Section Two: Development – Click Here for the Full Innovations Roadmap

Section Two: Development – Module Six – Go-to-Market Plan Includes:

Learning Objectives

• Understand the role of a Go-to-Market Plan
• Be able to develop a Go-to-Market Plan for an innovation initiative
• Understand the basic themes and processes involved in managing a Go-to-Market Plan and requirements for an innovation initiative
• Know the best strategies for managing a Go-to-Market Plan

Course Outline & Major Topics

• Introduction
  • Importance of a Go-to-Market plan
  • Five steps to a better plan
• Get Started
  • Challenges with Go-to-Market Plans
  • Why is a Go-to-Market Plan important
• Learn
  • 10 Steps for a Go-to-Market Plan
• Practice
  • Go-to-Market Strategy
  • Go-to-Market Planning Template Checklist
• Apply
  • Go-to-Market Worksheet

Who Should Take This Course?

• Innovators
• Team Members & Leaders
• Small Business Owners

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