Innovations Roadmap: Commercialization – Timeline to Launch

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The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the eight modules included in Section Three: Commercialization – Click Here for the Full Innovations Roadmap

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Download Course Outline

A timeline to launch includes a multi-staged process managed through a series of definitive stages in a new product development cycle. Research into the best practices for product launches show that the launch needs to be staged and carefully managed.  With defined stages, there is increased ownership and accountability. The actual stages will vary by company and product, but the process generally starts one year (possibly more) prior to expected shipment of the final product (launch).  At this point, the budget may not be complete but creating an outline of what steps need to be taken sets the groundwork for that as well as for advertising, channel, evaluative and other processes.

The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the eight modules included in Section Three: Commercialization – Click Here for the Full Innovations Roadmap

Section Three: Commercialization – Module Three – Timeline to Launch Includes:

Learning Objectives

  • Understand the role of time to launch in an innovation process.
  • Be able to develop a time to launch plan for an innovation initiative
  • Understand the basic themes and processes involved in managing time to launch for an innovation initiative.
  • Know the best strategies for managing time to launch plans.

Course Outline & Major Topics

  • Introduction
    • Why a time to launch plan is important at the commercialization stage.
    • Why Do You Need a plan to manage a time to launch plan
    • Generally accepted good practices
  • Get Started
    • Challenges with time to launch at the commercialization stage
    • Why is time to launch important?
    • What factors need to be considered when managing time to launch?
  • Learn
    • Challenges with labeling at the commercialization stage
    • Why is labeling important
    • What factors need to be considered in labeling
  • Practice
    • Push/Pull Strategies
    • On shelf presence
  • Apply
    • Time to launch plan template

Who Should Take This Course?

  • Innovators
  • Team Members & Leaders
  • Small Business Owners

*Become a member to receive 20% off