Innovations Roadmap: Commercialization – Promotions & Marketing Go to Market

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The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the eight modules included in Section Three: Commercialization – Click Here for the Full Innovations Roadmap

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Download Course Outline

Promotion and marketing mix or promotional plan can include personal selling, advertising, sales promotion, direct marketing, and publicity. Promotion is one of Marketing’s famous 4Ps (Product, Price, and Place being the other three.) A promotional mix, or a promotional plan, can include up to five elements: personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix lays out how much priority to put on each of those five subcategories and also how much money to assign to each subcategory. Priority will vary depending on the strategic objectives behind the project.  Objectives can include increasing sales, market or competitive positioning, promotion of brand equity or building the corporate image.

The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the eight modules included in Section Three: Commercialization – Click Here for the Full Innovations Roadmap

Section Three: Commercialization – Module Four – Promotions and Marketing -Go-to-Market Includes:

Learning Objectives

  • Understand the role of a Promotion and Marketing in creating a go to market plan.
  • Be able to develop a Promotion and Marketing plan for an innovation initiative
  • Understand the basic themes and processes involved in managing a Promotion and Marketing plan for an innovation initiative.
  • Know the best strategies for managing Promotion and Marketing plans.

Course Outline & Major Topics

  • Introduction
    • Why Promotion & Marketing is important at the commercialization stage
    • Why you need a plan to manage your Promotion & Marketing and Go to Market plans
    • Generally accepted good practices
  • Get Started
    • Challenges with Promotion & Marketing at the commercialization stage
    • Why are Promotion & Marketing important?
    • What factors need to be considered?
  • Learn
    • Go to Market Plan
    • Sampling and Tradeshows
    • How to promote a local food business
  • Practice
    • Choosing appropriate Trade Shows
  • Apply
    • Form – Promotion and Marketing template
    • How to Calculate Trade Show Reach

Who Should Take This Course?

  • Innovators
  • Team Members & Leaders
  • Small Business Owners

*Become a member to receive 20% off