Innovations Roadmap: Commercialization – Launch

The launch to the market involves the production and distribution of the product combined with the marketing to retailers. Once the top management decision has been taken for the launch, the product must be launched to several groups of people, the most important being the company, the retailers, the consumers and the general public. The product launch can be regarded as three steps: launch to the company, launch to the market and launch to the consumers, and these are followed by the launch evaluation.

The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the eight modules included in Section Three: Commercialization – Click Here for the Full Innovations Roadmap

Section Three: Commercialization – Module Six – Launch Inlcudes:

Learning Objectives

• Understand steps in a product launch, Product launch strategies and key launch elements.
• Managing and improving a product launch process.
• Know the best strategies for tracking a product launch.

Course Outline & Major Topics

• Introduction
  • Topics to discuss
• Get Started
  • Launch
• Learn
  • Steps to launch
• Practice
  • Sample rules for a new product
• Apply
  • Managing a successful launch
  • Form – Launch template

Who Should Take This Course?

• Innovators
• Team Members & Leaders
• Small Business Owners

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