Innovations Roadmap: Commercialization – Customer Development Plan

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The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the eight modules included in Section Three: Commercialization – Click Here for the Full Innovations Roadmap

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Customer Development is about validating your proposed most valuable proposition and sales and marketing roadmap. Customer Development is a four-step framework. It was developed by Steve Blank and the process is used to discover and validate the right market for an idea.  It focuses on building the right product features that meet customers’ needs, then testing to find the optimal model and tactics for acquiring and converting customers and then being able to continually build the business.

The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the eight modules included in Section Three: Commercialization – Click Here for the Full Innovations Roadmap

Section Three: Commercialization – Module Eight – Customer Development Plan Includes:

Learning Objectives

  • Understand the concepts of selling, revenue streams, customer relationships, access to marketing channels, touring, promotion
  • Formulate and manage a Customer Development Plan
  • Strategies to measure the success of a Customer Development Plan

Course Outline & Major Topics

  • Introduction
    • Overview of Customer Development
    • Why you need a plan to manage Customer Development
    • Best practices in Customer Development
  • Get Started
    • Challenges with Customer Development at the Commercialization phase
    • Why is Customer Development important
    • What factors need to be considered in Customer Development
  • Learn
    • Effective Customer Development plans
    • How to develop a Customer Development plan for an innovation project
    • Frameworks to guide the Customer Development plan process
  • Practice
    • Sample rules for a new product
  • Apply
    • Customer development plan template

Who Should Take This Course?

  • Innovators
  • Team Members & Leaders
  • Small Business Owners

*Become a member to receive 20% off