Entrepreneurship 101


Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.

This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.


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Learning Objectives

  • Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities
  • Outline and evaluate a business idea
  • Develop a product idea
  • Identify your target market and customers
  • Develop your value proposition
  • Understand different types of business ownership and structures
  • Evaluate franchising and business purchasing opportunities
  • Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
  • Create financial projections for your business
  • Identify where to find business funding
  • Create a product development plan, marketing plan, and sales strategy
  • Identify ways to protect your intellectual property
  • Describe effective ways to brand your product
  • Choose the right location for your business
  • Launch and grow your business
  • Demonstrate the behaviors of an entrepreneurial leader
  • Find appropriate resources to help you on your journey


Course Outline

  1. Course Overview
  2. What It Takes to Make It
  • Pre-Assignment Review
  • Traits of an Entrepreneur
  1. Resources to Consider
  2. Laying the Groundwork
  • Finding Business Ideas
  • Considering the Options (I)
  • Outlining Your Ideas
  • Considering the Options (II)
  • Assessing Your Ideas
  • Considering the Options (III)
  • Evaluating Your Capacity for Risk
  1. Building On Your Business Idea
  • Developing Your Product Idea
  • Making Connections
  • Identifying Your Target Market
  • Developing Value Proposition
  • Creating Financial Projections
  1. Business Ownership Options
  • Types of Business Ownership
  • Purchasing a Franchise
  • Purchasing an Existing Business
  1. Key Documents to Prepare
  • Business Plan
  • Executive Summary
  • Pitch Deck
  • 30-Second Pitch
  • Practicing the Pitch
  • White Papers
  1. Gathering Funding
  • Basics of Financial Statements
  • Brainstorming Solutions
  • Funding Options
  1. Developing Your Product
  • Steps of Product Development
  • Protecting Your Intellectual Property
  1. Creating a Sales and Marketing Strategy
  • Introduction to Marketing
  • Stage One: Consumer and Market Analysis
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Making Connections
  • Stages Five and Six: Implement, Evaluate, Review, and Revise
  • Leveraging Social Media
  • Building Your Sales Force
  1. Branding 101
  • What Branding Is All About
  • Developing Your Brand Name
  • Developing a Slogan
  • Types of Logos
  • Getting Creative
  1. Setting Up Your Office
  • Choosing a Location
  • The Pros and Cons of Home-Based Businesses
  1. Launching the Business
  • Getting Off the Ground
  • Setting Up Your Organizational Chart
  • Recruiting and Engaging the Right People
  1. Keeping the Business Moving
  • Keeping Track of Your Business
  • Growing Your Business
  • Don’t Give Up!
  1. Being an Entrepreneurial Leader
  • Michael Gerber’s Three Perspectives
  • Case Study
  1. Personal Action Plan
  2. Recommended Reading List
  3. Post-Course Assessment