Innovations Roadmap: Commercialization – Promotion & Marketing

Improving marketing effectiveness can be achieved by employing a superior marketing strategy and by positioning the product or brand correctly. The average consumer likes to think of themselves as being alert and aware of their choices, but the fact is that without promotion and marketing, that consumer isn’t going to notice a new product on the shelf.  Or at least they will not notice in sufficient numbers to support a business.

The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the eight modules included in Section Three: Commercialization – Click Here for the Full Innovations Roadmap

Section Three: Commercialization – Module Seven – Promotion and Marketing Includes:

Learning Objectives

• Understand foundational concepts behind Promotion & Marketing
• Managing and improving a Promotion & Marketing plan
• Know the best strategies for Promotion & Marketing

Course Outline & Major Topics

• Introduction
  • Overview of Promotion & Marketing
  • Why you need a plan to manage Promotion & Marketing
  • Best practices in Promotion & Marketing
• Get Started
  • Factors in effective Marketing
• Learn
  • Steps to launch
• Practice
  • Sample plan for a new product
• Apply
  • Form – Executing & Evaluation template

Who Should Take This Course?

• Innovators
• Team Members & Leaders
• Small Business Owners

*Become a member to receive 20% off