Innovations Roadmap: Front End – Customer Development Phase 1

Customer Development is a framework for discovering and validating the right market, product and tactics for acquiring and converting customers. If you’re like most businesses, your primary focus is producing a remarkable product. In many ways, this is sound logic, because by offering a remarkable product, you’ll stand out from the competition. Good products fail all the time, often because the business did not have a sound process to manage their customer development. “Build it and they will come,” has likely never been a winning strategy on the grocery shelves, yet most ideas find their way to market without due regard for what the customer is looking to purchase. This is why Customer Development is crucial.

The Innovations Roadmap is an online program designed to equip senior management executives with the inspiration and skills needed for the successful adoption of innovation. There are 29 modules divided into 3 sections: Front-End, Development, and Commercialization.

Here you gain access to one of the ten modules included in Section One: Front End – Click Here for the Full Innovations Roadmap

Section One: Front-End – Module Eight – Customer Development Phase Includes:

Learning Objectives

• Understand the meaning of Customer Development and how to manage the process.
• Be able to develop a Customer Development Plan for their innovation initiative.
• Understand the basic themes and processes involved in Customer Development for an innovation initiative.
• Know the best strategies for managing a Customer Development process.

Course Outline & Major Topics

• Introduction
  • What is Customer Development
  • The importance of a Customer Development plan
  • Main uses of Customer Development
  • Generally accepted good practices
• Get Started
  • 3 Rules to Customer Development
• Learn
  • Customer Development Steps
• Practice
  • Sample Customer Development
• Apply
  • Customer Development Plan Template Worksheet

Who Should Take This Course?

• Innovators
• Team Members & Leaders
• Small Business Owners

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